Sr Financial Analyst (Marketing) - Remote
Company: Checkers & Rally's Drive-In Restaurants
Location: Garland
Posted on: January 17, 2023
Job Description:
Senior Financial Analyst
At Checkers & Rally's, we make a difference in people's lives by
serving our Franchisees, Teams, and Guests. We are hiring a Senior
Financial Analyst to support all financial aspects relating to
marketing efforts, working closely with senior marketing and
finance leadership to evaluate, analyze, report, and draw insights
on all aspects of marketing tests, promotions, coupons, and product
mix. This position will report to the Director of Strategic
Planning and Marketing Analytics.
This position can be fully remote or optionally can work from our
corporate office in Tampa, Florida, with the ability to travel up
to four times per year to our headquarters or to our restaurants or
hotels for meetings and conferences and in-person activities.
Position Accountabilities
- Analyzes marketing strategies
- Marketing tests, promotions
- Partners with marketing team to offer financial perspective on
all marketing activity, helping to guide the organization to the
most optimal decisions. Includes impacts to both sales and food
cost.
- Performs "test and learn" analysis (change in test group vs.
the control group, post-period vs. the pre-period) to understand
incremental impacts of activity to sales and/or margin.
- Provides proactive and timely Excel or dashboard-related
analysis on all key metrics with a focus on results, insights, and
observations.
- Summarizes results of all activity to company leadership team,
drawing insights and recommendations as appropriate.
- Coupon/Pricing activity
- Works closely with the marketing team, recommends markets and
timing to achieve desired goals.
- Tracks and reports coupon redemption/impact from price changes
at the restaurant level.
- Reports weekly results against goals, highlighting variances
and rationale/insights.
- Special initiatives
- Partners with marketing to understand performance of new and/or
evolving ecommerce and loyalty initiatives and enhanced media
strategies.
- Menu Changes/Product Mix Analysis
- Contributes to sales and food cost forecasts by projecting
sales mix by product by event.
- Highlights shifts in product mix and identifies contributing
factors. Makes recommendations to marketing to optimize mix
considering food costs.
- Deconstruct check components to provide insights on customer
purchasing behavior and patterns to highlight marketing and menu
opportunities.
- Create reports and dashboards to effectively communicate
product mix and check insights at various levels of the restaurant
and product hierarchy.
- Reporting
- Updates leadership daily/weekly on sales results. Understands
weather, macroeconomic, mix, and other year-over-year impacts on
sales comp. Will document insights through Power BI dashboards,
Excel schedules, and Powerpoint slides.
- Create schedules and dashboards around performance vs. plan,
forecast, and prior year for executive discussions, marketing
meetings, period-end decks, and Board presentations.
Secondary Accountabilities
- Partners with field marketing team to provide Franchisee
support as necessary.
- Serves as back-up for Director, Marketing Analytics and Finance
Manager(s) as necessary.
- Serves on cross-functional projects/teams as needed
- Performs other duties and projects as assigned.
EMPLOYMENT STANDARDS
Required Qualifications
- High-level analytical and problem-solving skills with the
ability to think independently, take corrective action, and resolve
inquiries and requests for information.
- Strong technical capabilities. Proficiency in Microsoft Excel
and Microsoft PowerPoint.
- Experience/proficiency with SQL databases.
- Experience with PowerBI, Tableau, or other visualization
tools.
- Understands "test and learn" mentality. Familiarity with APT
tool a plus.
- Excellent customer service skills with the ability to engage
others and establish rapport.
- Excellent verbal and written communication skills with ability
to effectively communicate and build relationships with all levels
within the organization, and with guests, franchisees, and
suppliers.
- Excellent organizational skills with ability to handle multiple
priorities, meet demanding deadlines, adjust to sudden changes in
workflow, and maintain high quality standards with a strong
attention to detail and accuracy.
- Ability to effectively present information and respond to
questions from leaders and peers.
- Ability to establish and maintain robust processes relied upon
by senior management.
- Ability to deal with ambiguity and propose creative
solutions.
- Ability to maintain all job-related information in a
confidential and private manner.
Education
- Bachelor's Degree in Finance, Business, or analytical field
(Mathematics, Statistics, etc.). MBA preferred.
Experience
- Minimum of 2-3 years of related experience.
- Experience in QSR, Restaurant, or Retail industries
preferred.
- Highly proficient in Excel and Microsoft Office suite.
Essential Physical Requirements
- Ability to read, analyze and interpret written information such
as procedure manuals, Company communications or governmental
regulations.
- Ability to Travel may be required to attend off-site training,
meetings, and seminars.
- Ability to sit for prolonged periods in one location which may
be restricted to the employee's workstation.
- Ability to lift and/or move up to 20 pounds.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Keywords: Checkers & Rally's Drive-In Restaurants, Garland , Sr Financial Analyst (Marketing) - Remote, Accounting, Auditing , Garland, Texas
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