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Healthcare Marketing Writer - US Remote

Company: True North Custom
Location: Garland
Posted on: November 22, 2021

Job Description:

You've been called a wordsmith and a grammar freak. You constantly pick apart the fallacies and blunders frequently made by marketers trying to connect with their audiences because you understand what it takes to craft marketing content that resonates with a variety of readers. If time spent wielding a pen (or keyboard) is your happy place, our healthcare marketing writer role might be your next gig!

True North's healthcare marketing writers are responsible for understanding how to develop focused, accurate, inventive and engaging copy for varied audiences, including patients and healthcare providers. Our healthcare marketing writers must understand how to balance each client's vision, goals, strategic marketing initiatives and brand with writing content that consumers won't want to put down, all while using the appropriate voice, tone and readership level for each piece. They personally interview physicians, healthcare administration professionals and patients to incorporate a unique and informative perspective into custom-written health and wellness articles. As a healthcare marketing writer, you will have the ability to both create branded content and do work that matters-work that helps people make better decisions and lead healthier lives.

We are looking for a passionate writer who is dedicated to the craft and eager to work in a fast-paced and autonomous environment. We value energy, positivity, passion, authenticity and creativity. If you were born to write, and you're looking to join an organization that's focused on helping clients find success while doing good things in the community, we'd love to hear from you!

Healthcare Marketing Writer Requirements:
Creating truly original healthcare copy
Exceptional written and verbal communication skills
5+ years of writing experience over a variety of platforms and outlets (healthcare experience a plus)
Strong and sophisticated interviewing and research skills
Refined organizational skills, attention to detail and accuracy
Know the three types of user intent and can write for them
Proven experience writing compelling content that attracts prospects and is optimized for search engines
Ability to craft converting content for a number of channels including landing pages, blog posts, emails, digital ads, video scripts, print articles and direct mail piece
Experience identifying and applying LSI keywords to support focus keyword
Experience using tools like Yoast to optimize content for search
Desire to work in a collaborative, team-oriented environment
Ability to manage multiple assignments at once and work within tight deadlines
Bachelor's degree in communications, journalism, marketing, English or a related field

Who We Are

True North Custom provides strategic marketing solutions for clients nationwide. Using custom content via digital, print and online campaigns, we target audiences through advanced analytics and strategic marketing messages designed to move readers to action.

What We Offer
Competitive compensation and benefits package
Flexible work schedules and remote work
Customer-centric culture embracing excellence, urgency, diversity, creativity and open communication
Collaborative environment fostering mutual respect and enhanced results
Cultivation of each team member's talent and abilities. We encourage and embrace new ideas and perspectives from every member of our team

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Keywords: True North Custom, Garland , Healthcare Marketing Writer - US Remote, Advertising , Garland, Texas

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