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Marketing Analytics, Lead Analyst

Company: Sud Recruiting
Location: Garland
Posted on: January 15, 2022

Job Description:

Want to be part of a company that values Analytics and utilizes Data to continuously innovate and grow? We have the perfect opportunity!

Background : Innovative and rapidly growing company within the Fortune 300 space
seeks a Marketing Analytics, Lead Analyst to join its Analytics group. Lead Analyst will provide data driven insights into the performance of its marketing initiatives and overall customer strategies.

What Will You Do:
Build measurement plans including design marketing experiments (A/B testing), analyze marketing campaign performance, and provide strategic recommendations on how performance can be optimized going forward
Perform analytics on B2C customer strategies and provide critical insights on how performance can be further improved by optimizing relevant P&L drivers
Build customer segmentation schemes that enable strategic teams to better understand customer behavior and as a result improve the overall customer experience through targeted acquisition, retention, churn, personalization strategies
Analyze funnel and sales data to empower and incentivize agents to sell products with higher margins
Prototype, build, and automate dashboards to visualize leading KPI trends
Analyze customer engagements, transactions, and 3rd party data to influence strategic business decisions

More Info:
This is a hybrid hands-on analytics and strategic role
Excellent benefits including strong total compensation
Role is located in the DFW area with flexible WFH options (1 or 2X's in the office)
Candidate must have good to strong SQL skills

Must have 4+years of extensive hands-on business analytics, marketing analytics, OR customer analytics experience using SQL to analyze data delivering insightful recommendations on analysis performed
good to strong experience writing SQL queries
ability to take data and provide strategic recommendations on analysis performed
ability to visualize leading KPI using tools like Tableau, Power BI, etc. is a NICE to have

Ping Me:

Keywords: Sud Recruiting, Garland , Marketing Analytics, Lead Analyst, Advertising , Garland, Texas

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