Director of Marketing & Communications - Remote

Company: Crawford Thomas Recruiting
Location: Garland
Posted on: May 12, 2022

Job Description:

Director of Marketing & Communications

Location: Remote

We are seeking a passionate marketing professional who wants to partner with our team to drive Our Client's future growth. Do you have experience leading marketing initiatives in a fast-paced environment? Are you comfortable working in a B2B / Professional Services marketing environment? Are you excited about driving marketing campaigns that generate leads? Do you love building pitches for new business?

If you answered yes to the above, we want to meet you!

The successful candidate will be responsible for: developing and executing marketing programs across our client that raise the profile of practice groups, help acquire new clients and new business development opportunities, influence public perception, maintain a positive brand reputation, and expand existing client relationships.

Role And Responsibilities

Business Growth (40%)

Firmwide Integrated Marketing: Provide strategic direction to all marketing, business development, and communications activities across the client in alignment with and support of practice-level marcom activities. Lead Generation: Work in conjunction with Senior Management to develop, execute, and expand business development efforts tied to annual business plans/goals for our client's practice groups; collaborate with practice leaders (P&L owners) to drive more revenue for our client and increase lead generation streams. Client Marketing Support: Participate in our client's strategic planning activities with respect to evaluation and improvement of our client's various marketing and collateral; collaborate with a project team to play a marketing role as we seek to leverage enhanced/upgraded presentation and other materials to support the growth and results for our clients. Market Segmentation: Define and disseminate clear positioning and messaging for our client and its practice groups; actively develop and maintain a deep understanding of the banking, financial services, and technology markets and the competitive position of our client's practice groups; leverage market knowledge to drive positioning strategy and identify ways to distinguish our client and its service offerings across its Events, Advisory, and Investment Banking practices. Executive Thought Leadership: Partner with Senior Management to market the services and expertise of the practice groups through the development and deployment of thought leadership content, speaking opportunities, podcasts, and other profile-raising activities; identify "hot topics" or niche areas for our client to embrace in thought leadership channels. Events Marketing: Support the marketing activities across our client's event portfolio with a holistic approach toward branding, marketing, collateral, website, email, social, and external communications.

Marketing (20%)

Online Engagement: Coordinate with existing marketing resources on all aspects of our client's social media accounts including: creating strategy, posting content, engaging with users, and managing their brand; manage or support practice groups with online marketing initiatives, including SEO, SEM, advertising, and more. Brand Assets: Interface directly with practice groups and team leaders to lead the review, revision, and continuous improvement of our clients suite of marketing materials such as pitch templates, executive profiles, practice descriptions, brochures, website content (internal and external), and other collateral.

Copywriting (20%)

Written Content: Assist with writing clear, attractive copy that represents our clients brand voice for practice-level marcom activities by writing templates, reviewing copy, and coaching executives to make content compelling with clear CTAs. Campaigns: Propose new copy concepts and present underlying strategic thinking to practice groups and team leaders; lead messaging conversations around testing against control to improve sales funnel and email performance. Online Platforms: Write SEO-rich content that will drive organic audiences to our clients products and services; deliver conversion-oriented copy for landing pages and other online channels. Quality Assurance: Proofread written and digital products for spelling, grammar, punctuation, syntax, usage, consistency, and brand voice.

Communications (20%)

Direct Marketing: Manage our client's outbound communications program to provide regular outreach and status updates to its current and potential clients; highlight through multiple touch points our clients closed deals, client successes, and value proposition. Public Relations: Prepare and manage public relations activities and communications for our client (or contract with and provide oversight to outside agencies), including press releases, story pitches, content contributors, new hire announcements and notices, other firm announcements, media spokespeople as appropriate, media materials, and coordination with any outside PR consultants; track published articles and consider social media strategy around key projects.

The Ideal Candidate Has

At least 5-7 years of marketing and business/client development experience, with a background in B2B professional services marketing strongly preferred. The ability to write effectively for a wide range of audiences and prepare specialized written material such as proposals and pitches to support revenue-generating opportunities; writing and copy editing is a key part of the job and we are looking for someone compelling and amazing. A track record of creating engaging content and marketing/communications initiatives that establish thought leadership and help drive qualified traffic/lead generation to support sales campaigns. A proven record of strong leadership and consensus-building skills; able to work well with team members across multiple industry practices. Must show initiative, be highly organized, and be able to manage multiple projects while prioritizing work assignments. Demonstrate excellent communication, presentation, and interpersonal skills. Familiar with marketing analytics including SEO and an ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility. Proven ability to manage budgets. Strong judgment and aptitude to make well-reasoned independent decisions. High degree of attention to detail. Initiative and creativity, with a "get things done" attitude; "Work Athlete" with a growth mindset - someone who is coachable, innovative, focused, and can adapt. Comfort in a dynamic environment, dealing calmly and effectively with situations under deadlines. Ability to listen and "connect the dots" from one area of the business to another. Willingness to "roll up your sleeves" and get into the details.

If you are that one special candidate, you will quickly become a key player on a talented, fun-loving team at a high-energy company. You'll work with great people, and if you're like the majority of them, this will be the best place you've ever worked, and you'll thrive in an environment of personal and professional growth.

In exchange for your skills and talents, we offer a competitive compensation package and the unique opportunity to work with some of the world's leading business personalities making a difference on a daily basis.

When we return to working in the office (although we are comfortable for this position to remain remote), you will be warmly welcomed at headquarters located in the highly desirable NoMad District at Park Avenue South in Midtown Manhattan.

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