Content Marketing Strategist (Remote)
Company: FLEETCOR
Location: Garland
Posted on: May 12, 2022
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Job Description:
About The Role As an important addition to our growing Content
team, you will help us tell our brand story and craft engaging
content to support our product roadmap and customer engagement
efforts. The role requires strong writing skills, the ability to
ideate and execute and a knack for turning value propositions into
stories that convert. The ideal candidate knows how to support and
enable sales efforts, understand B2B software concepts and develop
an editorial calendar. Job Duties Craft written content for Corpay
One's blog, eBooks, sales collateral and more Write
conversion-driven, customer-centric ad copy for our paid
acquisition channels as needed Help lead our SEO strategy and craft
content with SEO in mind Align content marketing efforts to paid ad
strategy, always thinking of how your content could be used to
engage new prospects Generate story ideas for Corpay One, drawing
from industry trends and the changing needs of our customer base.
Edit and review customer-facing content from across the Corpay One
organization as needed. Write polished, engaging stories to
deadline Interview customers for our growing case study library
Requirements 3 years in a content marketing role at a B2B software
company, FinTech preferred Native English speaking and writing
skills Experience writing conversion-focused copy, with an emphasis
on demand generation and thought leadership A Saas-style approach,
with an interest or history in B2B payments, accounting and FinTech
A proactive approach to content marketing, with an eye for a great
story Experience working in a CMS, writing page copy and updating
web content when required Comfortability speaking in front of a
group and presenting your work across departments Enthusiasm and an
ever-increasing excitement for organic content-driven growth Held a
remote-first role in current or prior employment remote About The
Company FLEETCOR Technologies, Inc. (---FLEETCOR---) is a leading
global provider of business payment solutions. We help companies of
all sizes control, simplify and secure payment of various domestic
and cross-border payables using specialized payment products. We
serve businesses, partners, merchants, consumers and payment
networks in North America, Latin America, Europe, and Asia Pacific.
$2.4B Annual Revenue 600,000 Directly Served Business Clients 2.6B
Transactions per Year 8,400 Employees (as of December 31, 2020) Our
payment solutions provide our customers with a payment method
designed to be superior to and more robust and effective than what
they use currently, whether they use a competitor---s product or
another alternative method such as cash or check. We group our
payment solutions into five primary categories: Fuel, Lodging,
Tolls, Corporate Payments and Gift. Each category is unique in its
focus, customer base and target markets, but they also share a
number of characteristics: customers are primarily businesses, have
recurring revenue models, have specialized networks which create
barriers to entry, have high margins, and have similar selling
systems. FLEETCOR Enjoys Global Recognition Including Forbes Global
Growth Champion --- FLEETCOR is one of the 250 fastest growing
companies in the world as determined by Forbes and Statista Forbes
World---s Most Innovative Companies --- FLEETCOR has made this
prestigious list of leading innovative companies 4 years in a row
Fortune 1000 Company --- FLEETCOR was one of the largest movers in
the new rankings of the largest companies in America, ranking872
S&P 500 --- In 2018, FLEETCOR joined the S&P stock index
comprised of the 500 leading US stocks based on market cap (company
value) Our Vision Despite many advances in our industry, the
majority of business payments are still made with outdated and
inferior payment methods, such as checks and cash. We envision a
business world where every purchase is controlled, every payment is
digital, and every payment-related decision is well-informed. In
this future paperless state, payments will require little to no
time to manage, leaving companies with more time for what matters
most: activities that grow their businesses. Our Mission
FLEETCOR---s mission is to provide businesses with a better way to
pay, by replacing outdated payment methods such as checks and cash,
and displacing the incumbent providers of those methods. Through
the digitalization of payments, we create and support robust
ecosystems which benefit all participating constituents:
payment-making customers, payment-accepting merchants,
tax-collecting governments, and FLEETCOR. Our Strategy FLEETCOR is
a growth company, and we employ a simple three-prong strategy for
growing our business: More Customers. We invest more than $200
million per year in sales and marketing, predominately focused on
new customer acquisition. We continue to scale existing sales
channels and headcount, enable our sales people with demand
generation and other tools, and launch new distribution channels
both internally and through partners such as ERP software
providers, telematics companies, and banks. We will also grow our
customer base inorganically through acquisitions. More Spend. We
seek to leverage our existing customer relationships and capture
greater share of their business payment expenditures. As such, we
have developed various ---beyond--- initiatives, where we extend
the utility of an existing payment product without degrading the
core value proposition of the original product. As such, a customer
can ---buy more stuff--- without sacrificing the controls and
reporting which attracted the customer to our product to begin
with. For example: Our Fuel card customers can enable their cards
to allow non-fuel purchases relevant to their business, like
allowing a painting crew to buy supplies at a home improvement
store, so they can finish the paint job. Our Toll tag customers can
use their in-vehicle RFID tags to make other ---on the go---
purchases like parking, fuel and fast-food. For our customers,
these product extensions reduce payment friction, saving them time
and operational headaches. For FLEETCOR, these product extensions
can increase our share of wallet with existing customers and can
increase our products--- appeal and applicability to
previously-unserved customer segments (e.g., non-toll urban
dwellers). We also create new product offerings, developed
internally or in conjunction with partners, to cross-sell to our
existing customer base. More Geographies. We continue to seek
attractive entry opportunities in major international markets,
which we intend to pursue through acquisitions and partnerships.
Our Commitment to Diversity, Equality, Inclusion, Belonging We Are
Therefore Committed To Building And Nurturing a Culture Of
Diversity, Inclusion, And Belonging By Together we can foster true
belonging.We know different ideas, perspectives and backgrounds
lead to better innovation and results. Welcoming people of
different backgrounds, cultures, ethnicities, genders, and sexual
orientations; Empowering our people to share their experiences and
ideas through open forums and individual conversations; and Valuing
each person---s unique perspectives and individual contributions.
Embracing diversity enables our people to ---make the difference---
at FLEETCOR. Our Values Our Entrepreneurial Spirit Remains Strong
Across Our Global Workforce, And We Reinforce These Principles In
Our Five Core Values FLEETCOR---s culture reflects our history of
fast growth and our continued drive for results. Innovation: Figure
out a better way Execution: Get it done quickly Integrity: Do the
right thing People: We make the difference Collaboration:
Accomplish more together These values guide all of our employees
and are infused in all aspects of our Company. We are, as a team,
united through these shared values and our mission to provide ---a
better way to pay.--- Our values foster an inclusive culture
through the expectation that all employees will treat each other
with respect and appreciate the diversity of identities, thoughts,
backgrounds and styles. Our commitment to fostering an inclusive
culture has never been more essential than in this moment of
national reflection.We must always celebrate the diversity of our
company and our communities. We strongly believe that the quality
and diversity of our workforce provide FLEETCOR with a competitive
advantage, and that our problem-solving and solution-building
efforts are greatly enhanced when we harness the collective
thinking of a diverse group of people with unique experiences and
perspectives. FLEETCOR---s COVID-19 Hiring Guidelines Due to
COVID-19, most of our employees are temporarily working from home.
In addition, FLEETCOR implemented a virtual interviewing and hiring
process, engaging with talent by phone or video and onboarding new
employees remotely. We value the safety of each member of our
community because we know we---re all in this together. Equal
Opportunity/Affirmative Action Employer FLEETCOR is an Equal
Opportunity Employer. FLEETCOR provides equal employment
opportunities to all employees and applicants without regard to
race, color, gender (including pregnancy), religion, national
origin, ancestry, disability, age, sexual orientation, gender
identity or expression, marital status, language, ancestry, genetic
information, veteran and/or military status or any other group
status protected by federal or local law.If you require reasonable
accommodation for the application and/or interview process, please
notify a representative of the Human Resources Department. For more
information about our commitment to equal employment opportunity
and pay transparency, please click the following links: EEO and Pay
Transparency . Apply Now
Keywords: FLEETCOR, Garland , Content Marketing Strategist (Remote), Advertising , Garland, Texas
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