Director of Digital Marketing

Company: Huffines Auto Dealerships
Location: Garland
Posted on: May 13, 2022

Job Description:

***THIS IS NOT A REMOTE POSITION***

Why Work at Huffines :
Family-owned and operated for over 95 years, Huffines promotes an excellent work-life balance culture and a shared vision to "WOW" Our Customers, Our Team Members, Our Community, and Our Peers! We invite you to learn more and discover why Huffines has consistently been voted among the "Top 100 Places to Work" in the DFW area!

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Huffines operates nine dealerships; located in McKinney , Plano , Lewisville , and Corinth and represents the manufacturer brands of Chrysler , Jeep , Dodge , Ram , Chevrolet , Genesis , Hyundai , Kia , and Subaru .

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Job Description:
The Huffines Director of Digital Marketing is an integral member of the corporate management team in assisting general managers and leadership at all departments in each location. Responsible for the passionate and continuous pursuit of delivering engaging, accurate, and relevant digital marketing strategies and tactics to drive opportunities and positive brand awareness for Huffines' automotive businesses.

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Responsibilities:

Collaborate with executive leadership and dealership general managers to provide strategic digital marketing direction for retail and fixed operations for all Huffines brands
Provide in-dealership digital marketing consultation to leadership and other team members
Utilize analytics to evaluate website traffic and leads and allow access to analytics/reports as needed
Conduct frequent audits relevant to user experience, functionality, and product merchandising of dealer websites
Maintain content and information on social media and other online listing platforms
Assist in internal marketing efforts as it relates to sponsorships, recruiting, and other misc. activations
Stay current and implement the latest digital marketing trends as it is relevant to the organization
Manage, vet, and maintain key vendor and OEM relationships
Other projects and duties as assigned

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Requirements:

Minimum 5 years of proven work experience in Automotive Dealership Digital Marketing and Design , implementing and managing successful digital marketing campaigns across various channels including social media, lead generation, search marketing and web analytics
Google Analytics and AdWords certified
Proven SEO/SEM experience - particularly Google
Strong understanding of website analytics and tools
Strong written and verbal communication skills
Ability to analyze data and provide evidence-based recommendations
Knowledge of design applications and an eye for creative
Familiarity with CRM applications and lead management a plus
Working knowledge of vehicle inventory syndication tools (vAuto, Homenet, etc.) preferred
Critical thinker and problem-solving skills
Excellent time-management skills
Great interpersonal and communication skills
Proven executive presentation skills

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Compensation and Benefits:
Paid time off (PTO - Day One Accrual)
Optional benefits including medical, vision, dental, and Health Savings Account (HSA)
401(k) with company match
Company-paid life insurance
Employee discounts
Paid holidays
Excellent work-life balanced culture

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DRUG-FREE WORKPLACE
In addition to background checks, Huffines performs pre-employment and random drug testing

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