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Marketing Manager

Company: CalTech
Location: Garland
Posted on: May 13, 2022

Job Description:

Description Experience a dynamic career driven by collaboration, flexibility, and service. We're searching for a strategic Marketing Manager who can help us continue broadening our reach to potential customers and assist in building lasting relationships with vendors and our pipeline of new sales contacts. If you're a dynamic team player with a desire to influence CalTech's brand strategy, and challenge yourself and your creativity, we want to meet you. At CalTech you'll be surrounded by a collaborative team who is ready to roll up their sleeves and get to work. Limitless career advancement potential? You can have that here. It's an exciting time to join CalTech. We're scaling quickly, and as we do, our careers offer many opportunities to empower your personal and professional advancement. From taking on new responsibilities and building lasting relationships to helping make decisions that impact our entire business, the sky is the limit when it comes to what you can accomplish. All you need to bring is a "can do" attitude and a strong work ethic. As a Marketing Manager, you will have the opportunity to spearhead projects, influence the future of CalTech's brand, and work closely with our Sales Team to propel CalTech's reach to potential customers. Sound good to you? Join us. What does a Marketing Manager do? A Marketing Manager understands where to find a client's current and potential customers, what message to convey to them, and how to keep those messages aligned at every point of contact. A Marketing Manager also measures the success of a campaign by analyzing web, social, and other relevant metrics. The Marketing Manager's job ranges from a moderate level of strategy work (i.e. How do we best communicate this message? How do we best capture more customers? How do we best assist and support the sales team to attract and convert B2B sales prospects?) to day-to-day, on the ground management of marketing plans and tactics . This includes working with vendors to ensure projects are kept on-task, appropriately finished to completion and within a reasonable time frame. As CalTech's current marketing department is lean, the Marketing Manager at is expected to "wear a number of hats". No task is too small, but there is also a need for executional and strategic support and leadership to share in the collective responsibility of helping the company meet its business goals. General Duties and Expectations The Marketing Manager develops (in total or with support) and manages marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building. The Marketing Manager assists and/or leads in overseeing the daily operation of CalTech's many marketing activities, whether personally or managing the work of vendors or others within the department. Senior Marketing Managers may lead a team or have responsibility for marketing a specific set of services or prioritized initiatives. At times, the job of the Marketing Manager may require market research and analysis, campaign strategy and evaluation. Marketing Managers are expected to work well with senior management and coordinate the work of creative teams (internal or external). Knowledge of new and emerging media channels and tools is also important. Your Responsibilities as Marketing Manager:

  • Build marketing programs to support specific marketing objectives across different channels and segments and in support of our overall business and sales goals
  • Collaborate with cross-functional teams to design marketing and sales collateral and implement product marketing strategies
  • Develop and execute quarterly marketing campaigns for current and new products based on analysis of the competitive landscape
  • Communicate closely with executive-level staff to make acquisition channel recommendations based on marketing analysis; report monthly sales, marketing initiatives, ROIs, referrals, and budgets to C-suite staff and senior leadership
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Edit sales scripts and emails, design training processes, strategically develop prospect list based on our target customer profile and personas, and lead generation
  • Serve as the primary point of media contact for internal, client, and public-facing communications
  • Oversee social media content, strategies, and content delivery
  • Segment and track activity working with data collection platforms (e.g. Hubspot) and apply analysis to reach conclusions on activities, levels of success, and means for improvement
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, lifetime customer value and retention
  • When necessary, propose and manage marketing research projects to generate B2B target insights in support of improved marketing strategy and communications
  • Partner with internal stakeholders, and external agencies and vendors to improve marketing outcomes
  • Manage and mentor CalTech's Sales Development Representative and Marketing Coordinator
  • Develop and implement CalTech's Customer and Partner Referral Programs What skills you'll need:
    • Excellent attention to detail and can edit/proofread in the professional arena
    • Excellent organization skills
    • Strong creative proofing skills
    • Strong persuasive communication skills (written and spoken)
    • Ability to demonstrate patience, tact, and enthusiasm in communicating with prospects
    • Experience with marketing, vendor management, and leadership/management is preferred
    • Must be highly self-motivated, disciplined, and hold a "can do" attitude
    • 2 - 3 years of marketing campaign experience
    • Experience building detailed, measured marketing programs and reporting on the results
    • Exposure to digital, social and direct response marketing
    • Strong problem-solving ability, including metrics-driven thinking
    • Basic familiarity (exposure to, but not an expert) with the following software tools: Adobe InDesign, Illustrator and Photoshop
    • Competency in Hubspot (preferred)
    • Competency in Microsoft 365 Business tools (Word, Excel, PowerPoint, etc.)
    • Bachelor's in marketing or business or similar preferred
    • Willingness to adapt and learn new platforms or technology for improving marketing activities and outcomes Working Conditions This position involves in-office work and travel for customer meetings, relationship development, training, events, and team meetings. Some after-business hours will be required, as well as the use of a personal vehicle for job-related travel with mileage reimbursement. We're an IT solutions provider focused on putting people first. Since our founding in 1988, we have been building lasting relationships and delivering value through exceptional technology services. Our dedication to doing so starts with only hiring teammates who also value integrity, are dynamic communicators seeking excellence, and are fully committed to their personal success as well as the success of the team. Whether we're helping clients secure their data, strengthen their technical infrastructure, or prepare cutting-edge cyber defense systems, we're passionate about giving people peace of mind and empowering our employee's personal and professional growth in the process. In fact, we've even been named one of the Best Companies to Work for in Texas eight years in a row by the Texas Association of Business, the Society for Human Resource Management, and Texas Monthly! We offer comprehensive benefits.
      • Medical, dental, and vision insurance
      • 401K retirement plan
      • Employee stock purchase program
      • Paid time off
      • Paid volunteer time
      • Paid holidays
      • Short-term disability insurance
      • Long-term disability insurance
      • Life insurance
      • Trustmark supplemental insurance
      • Gym membership reimbursement
      • Corporate Care Counseling Services Join our family-centered business. CalTech's equal employment opportunity policy provides for a fair and equal employment opportunity for all job applicants and employees regardless of race, color, religious creed, national origin, gender, pregnancy, sexual orientation, gender identity, age over 40, familial status, disability, genetic information, or any other class protected by applicable federal, state and local law. CalTech reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job. If you would like to request an accommodation during the hiring process or employment, contact the Human Resources department at [email protected] or 877-223-6401.

Keywords: CalTech, Garland , Marketing Manager, Advertising , Garland, Texas

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