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Digital Advertising Manager

Location: Garland
Posted on: May 13, 2022

Job Description:

Position: Digital Advertising Manager Location : Garland TX We changed the way the world buys light bulbs. Along the way we changed lives. Since 1996, has been online, providing light bulbs and light fixtures to consumers across the US and worldwide. We---ve been nationally recognized for growth, innovation, and customer service with our many awards from Inc. 500, Cox SMU Dallas 100, and Ernst & Young Entrepreneur of the Year. We are the Nation---s largest online lighting retailer, and continue to grow rapidly. is looking for a few great people to be part of our family, and help us continue our success. We---re a privately owned, Christian based company that cares about our employees and their future. We understand that achieving potential requires us to understand and value the individual. A career with brings the opportunity to be part of a team on which everyone matters. Together we can change your life. Responsibilities: Drive website engagement and customer experience by measuring and improving conversion of visitors to ecommerce sales and/or measurable leads to the sales force. Planning and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising In collaboration with search and cross-functional teams, ideate and execute best-in-class paid search campaigns efficiently utilize the large capital investment made in this arena Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Work with analytics platforms and testing tools to continually optimize the customer experience to drive growth. Actively seek new ways of using existing technologies, improve business processes, and evaluate new technologies to drive growth. Collaborate with internal and external advertising, creative, content, and technical partners to ensure a cohesive customer experience and optimal marketing program. Design & execute cohesive overall advertising / engagement strategy to drive customer growth, sales in owned B2B/ B2C eCommerce channels Manage and support the SEO specialist Willingness to become a subject matter expert of what we sell (desire to push lighting over just widgets) Key Metrics for Success: Revenue and margin growth Improved engagement numbers on site visits, clicks, add to cart across all advertising layers Marketing and sales-qualified lead growth Customer satisfaction (NPS or similar) continuous improvement with web experience Qualifications: Strong understanding of Google Shopping Ads and their proper set up Deeply familiar with Google Ads, Google Merchant Center and Google Analytics Familiarity with Microsoft Advertising and general knowledge of other platforms Understanding of social media opportunities, video advertising and other areas where engagement might be pursued Excellent Microsoft Excel skills, with ability to run own analysis and manage data driven decision programs. Demonstrable skills in working with a remote-based team, able to build relationships and manage projects with limited in-person opportunity. Salary range is 80 -120 depending on experience

Keywords:, Garland , Digital Advertising Manager, Advertising , Garland, Texas

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