Product Marketing Manager - US Based Remote Opportunity
Company: Common App
Location: Garland
Posted on: May 14, 2022
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Job Description:
Do you have a passion for higher education? Do you want to make
a positive impact on the college admissions process? Our staff
helps to remove barriers and encourage students forge their path to
a better future. Common App is a not-for-profit organization
dedicated to the pursuit of access, equity, and integrity in the
college admission process. Each year we support more than 1 million
students, one-third of whom are first-generation, apply to nearly
1,000 of our diverse member college & universities using the Common
App's free online application. If you are a product marketing
professional and want to be part of a mission-driven non-profit
that uses innovative technology to advance the college admission
process, Common App may be a great match for you. Common App is
currently searching for a Product Marketing Manager. As a member of
the Marketing team, the Product Marketing Manager is responsible
for executing integrated marketing communications campaigns that
build awareness, generate conversions, and drive leads for multiple
initiatives. This role is responsible for identifying, managing,
and leveraging the full mix of marketing activities, both internal
and external, to support each campaign, as well as tracking
results. This role will work closely with the other Marketing,
Constituent Engagement, and Product Strategy and Business
Development teams to craft campaign messages, identify and create
deliverables, and report results. The position will support the
marketing aspects of Common App---s new program and product
launches including developing awareness campaigns and supporting
sales and service enablement efforts. In addition, the position
will be responsible for identifying and developing collateral
materials with compelling narratives that engage and educate our
audiences, constituents, and staff. Requirements The ideal
candidate will possess a bachelor---s degree in marketing,
communications or related field with at least five years of
experience in product/program marketing and digital marketing
communications. Candidates must have experience creating
multi-channel product marketing strategies and collateral for
multiple audiences. Strong project management, keen attention to
detail, organization skills with the ability to manage multiple
projects on schedule and within budget are key for this role.
Candidates should express a passion for higher education with
exceptional communication (written and verbal) and presentation
skills. Individuals must be able to work effectively as a
collaborative team member and individual contributor and leader.
Experience conducting market and competitor analysis, persona
development and vetting new market opportunities, CRM, content
management and marketing automation is preferred. Common App is a
virtual environment, individuals must work effectively as an
individual contributor and team member in a highly collaborative,
diverse, virtual environment. A passion for higher education is a
plus. Benefits Common App is a virtual first environment.
Candidates must be living in the United States to apply for this
remote role. Common App values our employees--- time and efforts.
Our commitment to your success is enhanced by our competitive
salary and an extensive benefits package including paid time off,
medical, dental and vision benefits and future growth opportunities
within the organization. Plus, we work to maintain the best
possible environment for our staff, where people can learn and
grow. We strive to provide a collaborative, team-oriented, creative
environment where each person feels encouraged to contribute to our
processes, decisions, planning and culture. To apply for this
opportunity, send your resume and cover letter with salary
expectations.
Keywords: Common App, Garland , Product Marketing Manager - US Based Remote Opportunity, Advertising , Garland, Texas
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