Email Marketing Specialist - Fully Remote - Fashion

Company: Creative Circle
Location: Garland
Posted on: September 20, 2022

Job Description:

Fashion client is seeking an Email Marketing Specialist for a remote freelance opportunity.In this role, you will handle the execution of day-to-day email marketing and SMS activities.
Duration: 1 month, likely to extend
Email Marketing Specialist - Duties:

• Production and execution of all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA and scheduling
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
• Manage and execute against email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts and internal stakeholders.
• Devise and execute A/B tests, manage testing calendar, record results and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time and new features intended to drive performance lift
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails and transactional emails
• Perform render testing across devices, email clients and ISPs to ensure that emails are rendering correctly for majority of subscriber base
• Provide regular reporting on campaign performance including opens, clicks, conversions, revenue, unsubscribes, etc.
• Identify low performance and advise on actionable opportunities for improvementEmail Marketing Specialist - Requirements:
  • 2-3 years managing an email marketing program and hands-on experience using ESPs and automation tools such as Bronto, Listrak, Bluecore, Cheetah, Saleforce, etc.
  • Experience with Liveclicker or SmarterHQ a plus
  • A creative eye when it comes to email content including subject lines, preheaders, body copy, CTAs and content
  • Analytically minded and constant desire to improve KPIs and drive against goals. Familiarity with tools such as Google Analytics, UTM tracking and tagging, ESP dashboards and other marketing analytics tools
  • Self-starter and resourceful, with ability to find creative solutions to challenges, deal with ambiguity, able to adapt to changes and move campaigns and projects forward at times with minimal direction
  • Proficient in Excel and PowerPoint
  • HTML/CSS knowledge a plus
  • Photoshop experience a plus
  • Fashion brand experience a plus but not required

Keywords: Creative Circle, Garland , Email Marketing Specialist - Fully Remote - Fashion, Advertising , Garland, Texas