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Chief Marketing Officer

Company: Innpulse
Location: Garland
Posted on: September 9, 2020

Job Description:

InnPulse CMO Role DescriptionWe're looking for a Chief Marketing Officer. An innovative executive who'll build, manage, and inspire a marketing organization focused on its B2B business and overall company reputation as well as for that of our clients. This position requires substantial experience across the full suite of consumer marketing disciplines for product marketing, digital marketing, social media, retail & channel marketing, marketing analytics, branding, events, and partnerships.--This executive is a natural storyteller with a passion for new markets and technologies, connecting with consumers in non-obvious and creative ways. This executive must welcome the challenge to build marketing in an organization that is still learning to capitalize on marketing's impact.--As a key member of the InnPulse management team, this executive will be responsible for the company's core marketing strategy and execution. A highly analytics-based track record and substantial experience in managing sizable organizations are also strong requirements.Above all, this executive has demonstrated success managing high-profile brands, with a focus on technology brands. This person is extremely passionate and energized about innovative digital strategies and products.Product Marketing Management: owner of core positioning and messaging for a family of apps - targeting both niche and broader consumer audiencesScale a product launch team to field new products and features that generate strong consumer support and use.Brand Development: responsible for developing the full spectrum of the InnPulse brand targeting early adopters, broad consumers, media and partnersincludes brand architecture & personality, product naming, advertising, social media, and content strategy.Marketing Analytics: quickly establish a highly analytics-driven approach to all aspects of marketingCreate a growth-focused mentality entirely based on data and experimentation (on platform, off-platform / other digital, offline media).Regional Marketing: develop and execute regional and country-specific campaigns to address policy concerns, build consumer support, and test new features.Event Planning: co-owner of strategy and execution of InnPulse customer and major brand events, online and offline, including high-production stage product launch events.Sales: partner with the InnPulse sales organization, practice leaders, and advisors to build relationships with major company CMOS.Leadership, Organizational Development, and Marketing Operations: build, inspire and develop a global marketing organizationhire key directors and managers as needed to accelerate business growth.7-10+ years of experience in leading a marketing or innovation agency, including 2 to 5 years operating at CMO level or equivalent (we're flexible for the right person)Proven overall digital product instincts, demonstrated experience in developing product positioning, messaging and selling pointsDemonstrated expertise in building, executing and measuring data-driven marketing programs across online channels, highly skilled in strategy around analytics, tools, and ROI metricsProven track record delivering highly creative, integrated consumer demand and education programs with industry-leading effectivenessProven track record delivering memorable social media campaigns which have generated momentum for a brandProven track record planning and executing successful high-production launch eventsAccomplished organization builder, having hired (ideally from the ground up) and managed complete marketing teams with at least 3 levels and a staff of 50+, very knowledgeable on measuring performance of marketing professionalsExperience managing marketing budgets upwards of US$50 millionExperience encompassing hardware and software innovation- led the development from the ground up or through a major transformation, capable of driving the entire creative process through their insights and vision.--Wondering if you'll fit here? At InnPulse we are:Curious: We want to know why. We ask questions. We look beyond the surface.Scrappy: We get our hands dirty. We prefer progress, iterations, and testing over perfection. Process never stands in the way of productivity.Creative: We express ourselves. We celebrate ideas. We look for new ways.Provocative: We challenge conventional wisdom. We reject the status quo. We embrace healthy tension.One: We're in this together.

Keywords: Innpulse, Garland , Chief Marketing Officer, Executive , Garland, Texas

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