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Director of Digital Strategy

Company: RBA
Location: Garland
Posted on: April 4, 2021

Job Description:

***ATTENTION**** You MUST include a resume with your submission, and any resumes without a portfolio link on them will not be considered. NO EXCEPTIONS.* Resumes with a cover letter will be put to the top of the list. RBA Director of Digital StrategyDo you go to bed every night thinking about how you can optimize your client's current digital campaign? Are you always on the lookout for how to better target people on Instagram? Do you think about how to optimize last-click attribution?We're looking for a data-oriented, smart, and driven Director of Digital Strategy with 4-7 years of experience to help deliver groundbreaking ideas, precise digital strategy, and collaborate with a team of creatives and our clients.RBA is a full-service creative advertising agency, based in Dallas, Texas. We work closely with several leading brands that span across a variety of industries and global markets. Our purpose is to help good people do great things. We build brands using creativity, strategy, and a get-shit-done attitude. We are all about our culture, and are proud to be one of Ad Age's Top 25 Best Places to Work in the USA.The Director of Digital Strategy will function as an integral member of our agency, working with our creative and digital teams, collaborating closely with Creative Directors, Paid Search Specialists, Social Media Managers, Art Directors, Video Producers, and Account Executives to concept, develop, and optimize content and ad strategies based on a client's business objectives and their customer's needs. High-level thinkers who also have a penchant for keeping track of details are ideal candidates for this job. The Director of Digital Strategy must be a standout idea generator and problem solver with excellent client-facing communication and organizational skills.DUTIES & RESPONSIBILITIES:Content Ideator:* Works closely with Creative Director and Social Media Strategists to develop channel strategies, engagement strategies, and social guidelines* Collaborates closely with Art Directors and Video Producers to develop engaging and thought-provoking social, experiential, and digital content* Develops creative briefs for social campaigns* Constantly identifying opportunities to capitalize on social trends that are relevant to our clients' needs and objectives, as well as our ownOrganic Social Execution:* Provides day-to-day content management for various clients including creating presentations, managing, and sharing deliverables with clients* Oversees and manages client editorial calendars; determines the placement and cadence of content, ensures the right volume and quality, provides content optimization recommendations based on performance* Assists with best practices and engagement techniques for social content. Ensures our campaigns are smart, effective, and efficient.* Audits, listens, and optimizes strategies as appropriatePaid Social Execution and Management:* Oversee creation of copy and asset selection for ads* Work with Creative team to develop audience-specific creative assets for campaigns* Know the intimate details and workings of Facebook Ads Manager and be able to play by the rules with Special Ad Categories * Be able to create effective audiences within the FB Ads platform* Business Manager Setup and Maintenance (Partnership Permissions, Page Roles, Ad Account Access, Pixel Management, etc.)* LinkedIn, Twitter, TikTok and SnapChat Ad experience and expertise preferred (LinkedIn and Twitter are required, while TikTok and Snap are great to have!)* Ability to understand the relationship and quantifiable data correlations that exist between the platforms and how they can work hand in hand.* Deep understanding of social media and Google Analytics data in order to translate that information into actionable insights for clients through monthly reporting practices.Programattic/Display/OTT:* Understands the ins and outs of DSPs and can create winning strategies for our clients* Able to take results and craft stories around them for client reporting* Ability to plan a robust mutli-channel digital media campaignDigital and Site Services:* Excellent understanding of Google Analytics, Events, and Goals with ability to add new Goals and Events as needed* Preferred - experience and confidence in ability to navigate and build within established and new containers in Google Tag Manager* Google Data Studio experience is a plus! * Ability to implement pixel tag info in Wordpress sites (as well as others) as needed.Thought Leadership:* Contributes to brand planning by conducting quantitative + qualitative research for insight development and campaign development with Account Executives and Creative Director* Provides thought leadership and best-in-class case studies, regularly sharing knowledge on emerging technologies, trends, and user behaviors with internal teams* Educate and communicate with clients and internal teams to provide support and perspectives on initiatives in the digital space* Has the confidence to bring an idea to the table and make it happen* Leads the team in weekly Level10 Meetings with the Creative DirectorInnovation:* Attend webinars, read industry blogs and follow digital thought leaders in the space in order to develop a POV regarding new service offerings that adapt to a rapidly changing social and demographic landscapeQUALIFICATIONS:* Bachelor's Degree in Advertising, Marketing, Data Sciences, or a related field* 4-7 years previous social media or advertising agency experience* Gets tingles when the "big idea" hits you and you just.can't.stop.smiling ??* Creative thinker and idea-generator; not afraid to take chances or look foolish. Sometimes the crazy ideas are the best ideas* Highly organized, detail-oriented, and efficient* Digital media platform expert; know the in's-and-out's of how each channel functions* Strong internal and client-facing presentation skills; ability to sell an idea (on the phone, via email, in person)* Strong multi-tasker with the ability to work effectively under tight deadlines. Ability to juggle several assignments simultaneously.* Proactive in every way possible; always thinking 3 steps ahead* Seeks out opportunities to brainstorm and creatively think outside of the box* Genuinely interested in digital media; eager to discover and try new platforms and updates* Working knowledge of internal software (including ClickUp, Slack, Google Drive, Sprout, Choozle, Basis DSP, Google Data Studio) or ability to learn quickly on the job (#learnforlife is one of our core values)* Open to wearing many hats and helping the team wherever necessaryBENEFITS* Paid vacation and generous holiday schedule.* Health care and dental.* 401k* Creative and energetic environment.* AdAge Best Places to Work 2020, 2021* Bottomless coffee.* Free snacks and sodas.* Casual work environment.* Dog-friendly office.

Keywords: RBA, Garland , Director of Digital Strategy, Executive , Garland, Texas

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