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Senior Vice President Marketing

Company: Excelsior Dynamic
Location: Garland
Posted on: November 22, 2021

Job Description:

SVP, Divisional Chief Marketing Officer Excelsior Dynamic is an alternative investment firm which works to empower disruptors in the financial services, real estate, legal, and marketing sectors. As an SVP of Marketing, you will responsible for casting the strategic vision for your aligned business division, proposing detailed campaign strategies for portfolio companies, preparing budgets and performance forecasts, and executing tactics that achieve desired results. You will collaborate with internal direct reports, contractors, specialists, and vendors to challenge the status quo and outperform industry norms. You will team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.
7+ years of senior leadership experience at a multiclient agency is required. Internal/Corporate marketing candidates will not be considered for this role.
Specific Responsibilities Include:-- Leadership: You will lead, coach, and mentor a team of marketing professionals, providing the right balance of direction and freedom while maintaining complete accountability for the teams ultimate performance. You love helping people reach their full potential and achieve their career goals. -- Marketing: You will support both B2B/B2C marketing efforts and strategic intent for clients & companies in our investment portfolio. Help build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies. You care about outcomes, not outputs. -- Performance Data Analysis: You know the number under the number. You dream about campaign data at night. You structure every campaign in a way that achieves both performance results and conducts champion/challenger testing knowing that the smallest changes can produce huge results. And you diligently study the intersection of AI/ML models in marketing, as well as behavioral science and neuromarketing tactics. -- Channels: You are an Omnichannel "Tradigital" marketing expert. Bringing forward the best of traditional direct response & mass media strategies, as well as laser focused hyper-segmented digital marketing. -- Creative and Content Development: You're equally strong in right-brain and left-brain activities. You understand the value of quality content that's hyper-focused, ultra-relevant, delivered to the right customer, at the right time, through the right channel.-- Client Experience: You're obsessed with delighting customers at every turn. You're constantly seeking feedback from clients and customers that can help you further refine and optimize the experience. You keep close watch on all ratings, reviews, and social channels for anything that could impact our brands. -- Execution: You're in control. You set the pace and tone for the team on accountability, communication, and transparency. Every meeting ends with clear documented action cycles, owners, timelines. And you love to roll up your sleeves, take on critical tasks and show coach your team. -- Innovation: You know the strategies and tactics that work now won't always work in the future. You're constantly balancing performance objectives with a robust testing agenda knowing that measured risk taking and great analysis drive innovation forward. -- Partnership: You'll work closely with colleagues across Excelsior Dynamic, our portfolio companies, contractors, vendors, and specialists to drive improvement in quality, volume, service, and profitability.-- Due Diligence: As required, you'll attend pitch meetings with firm Partners and Directors to evaluate potential investments, take product demos, conduct due diligence. -- "Intrapreneur": You thrive in a fast paced, entrepreneurial and dynamic environment where agility is part of our competitive advantage; where the "what" is well defined but the "how" is up to you.
Basic Qualifications-- Bachelor's Degree in Business, Marketing, Advertising or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering-- At least 7+ years of experience in marketing agency environment. Preferred Qualifications-- Master's Degree in Business, Marketing, Advertising or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering-- At least 10+ years of experience in a multiclient marketing agency. -- 3+ Years in Traditional Marketing: Direct Response, Mass Media, TV, Print, Radio & Billboard -- 3+ Years in Digital Marketing: PPC, SEO/SEM, Paid Search, Social Media & Affiliate Marketing-- 3+ Years in Leadership Role leading VP Level Management
Executives-In-Residence (XIR) will also be considered.

Keywords: Excelsior Dynamic, Garland , Senior Vice President Marketing, Executive , Garland, Texas

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