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Senior Web Strategy Manager (USA Remote)

Company: Turnitin
Location: Garland
Posted on: January 16, 2022

Job Description:

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Japan, Korea, Mexico, the Netherlands, the Philippines, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

As a member of our global digital marketing team, you will be primarily responsible for delivering a world-class web experience for our customers. - You will be the subject matter authority for all aspects of developing, testing, maintaining, and optimizing brand aligned experiences across a portfolio of website properties. - In addition, you will lead and execute digital marketing projects.This strategic role lies at the intersection of our technical and marketing teams. - In addition to providing technical leadership for our web development team, you will collaborate with a wide variety of internal cross-functional stakeholders as well as external marketing agency resources.Partnering with the rest of our demand generation, content strategy, and SEO teams, you will help to create a center of excellence model that will advise our regional marketing and sales teams around the world.

What you will do:

Web Strategy & Experiences

  • Manage a web development team in addition to external agency, vendor, and freelance resources ( e.g. Systems Integrator, CMS, SEO, UI/UX, customer behavior and satisfaction research )
  • Develop, test, maintain, and optimize best-in-class brand aligned experiences (mobile & desktop) across a portfolio of web properties. - Create and implement an end-to-end website and governance strategy. -
  • Ensure that our web properties support Turnitin's go-to-market strategy by translating corporate objectives into a web roadmap while collaborating with internal stakeholders including corporate marketing, regional marketing, product marketing, engineering, operations, security, alliances, legal, and sales
  • Manage the integration of our web properties with a variety of assigned system platforms including marketing automation, personalization, journey orchestration, social media, data lake, and ABM ( account based marketing )
  • Support the demand generation team's ABM efforts to optimize landing pages, conversion rates, content organization, personalized customer journeys, and contribution to the sales pipeline
  • Lead, collaborate, and execute digital marketing projects with cross-functional team members -

    Analyze & Experiment
    • Analyze our web data while applying industry best practices to develop hypotheses and create a test-and-learn culture to understand our customer's needs, behaviors, satisfaction, and experience gaps. - Continuously improve the UI/UX and functionality across our web ecosystem
    • Perform ongoing A/B and multivariate tests to improve engagement, conversion rates, and ABM tactics
    • Establish KPIs and create dashboards to track, analyze, and report metrics including our websites' sprints, site performance, customer engagement, quality assurance, SLAs, and potential points of failure
    • Share insights and establish best practices with key stakeholders and leadership by supporting a center of excellence model

      • Minimum of 6 years full-stack experience in addition to leading and mentoring a software engineering team. Willingness to roll up your sleeves -
      • Proven in-depth knowledge and hands-on experience with HTML5 / CSS3, JavaScript, APIs, PHP, Laravel, jQuery, Github, UI/UX, CMS platforms / template development, YAML, and database management ( e.g. MySQL, MongoDB, Amazon RDS )
      • Advanced knowledge of agile web development, architecture, Jira, Docker, Gulp, CDNs, mobile performance, martech integrations, as well as server-side experience
      • General knowledge of compliance regulations ( e.g. GDPR, ADA, etc... ), security best practices, and data governance
      • Experience with Statamic CMS, Pardot, SEO, and Google Solutions (Analytics, Tag Manager, Search Console, Optimize, Data Studio, Keyword Planner) is a plus
      • Excellent project management, budget management, prioritization, and collaboration skills

        Additional Information

        Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes. -

        Our Values underpin everything we do.
        • Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by - putting educators and learners at the center of everything we do.
        • Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
        • Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
        • Action & Ownership - We have a bias toward action and empower teammates to make decisions.
        • One Team - We strive to break down silos, collaborate effectively, and celebrate each other's successes.
        • Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.

          Seeing Beyond the Job Ad

          At Turnitin, we recognize it's unrealistic for candidates to fulfill 100% of the criteria in a job ad. - We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you're willing to learn and evolve alongside us, join our team! - -

          Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.

Keywords: Turnitin, Garland , Senior Web Strategy Manager (USA Remote), Executive , Garland, Texas

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