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Sr. Marketing Content Manager - Hybrid/Remote

Company: Omnicell
Location: Garland
Posted on: May 13, 2022

Job Description:

Do you want to make a meaningful difference in the quality of healthcare? Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications, so they can achieve the vision of the Autonomous Pharmacy. Thousands of hospitals, pharmacies, skilled nursing facilities and care homes trust Omnicell to provide continuous innovation. They need us to deliver solutions to meet the ever-evolving challenges of the healthcare landscape. We encourage creative problem solving and outside-the-box thinking that only a diverse, well-rounded workforce can bring. Join us as we build on our powerful combination of advanced automation, predictive intelligence, and expert services to create a safer future for patients---one where medication errors are a thing of the past. You---ll be joining an organization whose culture encourages individual development, rewards intellectual curiosity, and embraces an inclusive environment. Join our growing company and help shape the future at Omnicell Sr. Content Marketing Manager Sales Enablement content development The Senior Content Marketing Manager is primarily responsible for development of content across all marketing channels to support sales engagement and drive lead conversion activities, as well as development of high-quality materials to support campaign and new product launch plans. The person in this role will develop captivating content that enhances our brand voice and aligns with the company---s strategy. This role will work collaboratively with marketing stakeholders in developing narrative projects, which including: core story, solutions messaging, brand messaging, and all deliverables that touch our target audience and financial community. This strategic and creative writer has the unique skills to formulate and organize high-level, often technical, ideas and concepts into a simple structure and creative story flow. The right candidate will be very comfortable working directly with internal teams and external vendors, as well as having natural collaborative chemistry. Key Responsibilities Develop content strategies and plans to assist in establishing positioning statements and messaging strategies for marketing campaigns and product launches Establish standards and support the process of crafting messaging statements for marketing campaigns and product launches Develop, draft, and edit short- and long-form content including ebooks, brochures, infographics, whitepapers, newsletter, flyers, guides, blogs, social media posts, video scripts, print and digital ads, email and landing page copy Create headlines, taglines, messaging statements, narratives, campaign copy, and clear CTAs to support marketing campaigns and product launches Identify creative ways to repurpose various content for marketing purposes Understand principles of writing for the web, including search engine optimization and search engine marketing Work collaboratively in a team environment composed of Product Marketing, Field Marketing Managers, Designers, Marketing Operations, and Digital Marketing, along with external agencies and contractors to help build whole story communications for inbound and outbound campaigns and programs Key Skills Required: Demonstrated writing skills, with focus on clear, concise communications to target audience Excellent communication skills, both written and verbal, with demonstrated success in creating and delivering effective sales enablement content Proven ability to translate a value proposition and business goals into compelling narrative. Ability to form, maintain, and lead productive cross-functional working teams toward successful project outcomes on deadline Proven ability to set a strategy, influence buy in from multiple stakeholders and activate for flawless execution against a plan. Basic Qualifications Bachelor---s degree 7 years of experience as a creative writer/storyteller utilizing multiple digital marketing channels Preferred Qualifications Healthcare related experience B2B companies Work Conditions Office Environment Travel requirements: up to 20% To protect our employees, partners, and customers, Omnicell requires most U.S. employees to either be fully vaccinated for COVID-19 or obtain approval from Omnicell for an exemption and accommodation fora medical condition or a sincerely-held religious belief or practice. Nothing in this job description restricts management---s right to assign or reassign duties and responsibilities to this job at any time. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. Omnicell will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. Share

Keywords: Omnicell, Garland , Sr. Marketing Content Manager - Hybrid/Remote, Executive , Garland, Texas

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