Sr. Website Manager - Remote
Company: Medable, Inc
Location: Garland
Posted on: June 24, 2022
Job Description:
Company DescriptionMedable's mission is to get effective
therapies to patients faster. We provide an end-to-end, cloud-based
platform with a flexible suite of tools that allows patients,
healthcare providers, clinical research organizations and
pharmaceutical sponsors to work together as a team in clinical
trials. Our solutions enable more efficient clinical research, more
effective healthcare delivery, and more accurate precision and
predictive medicine. Our target audiences are patients, providers,
principal investigators, and innovators who work in healthcare and
life sciences.Our vision is to accelerate the path to human
discovery and medical cures. We are passionate about driving
innovation and empowering consumers. We are proactive,
collaborative, self-motivated learners, committed, bold and
tenacious. We are dedicated to making this world a healthier
place.Job Description
- Leads and serves as project manager for planning and
implementing new website structure, user interface, technical
documentation, content, lead capture and graphic elements
- Works cross-departmentally with designers, copywriters,
internal and external development resources and SME cohorts to
develop websites
- Monitors search results, Google analytics, onsite behaviors and
and reorganizes content appropriately
- Drives our long-term Web strategy, maturing modern marketing
approaches balancing data, technology, design, content and customer
needs
- Collaborates on the development of innovative, segment-relevant
omnichannel audience experiences and personalization strategies,
customizing messages to multiple target customer segments and
personas
- Designs analytically driven strategic plans to deliver
audience-centric paths that increase quality web traffic, lengthen
visitor engagement, improve visitor-to-lead conversion, and fully
leverage our web technology stack
- Rigorously utilizes analytics to track and manage performance,
inform decisions on website content, priorities and applies keen,
real-time understanding of asset consumption and traffic patterns
that drive actions to improve conversion and remedy shortfalls
- Employs outside-in perspective with regular user testing and
voice of the customer research to inform design solutions and
iterative optimization
- Manages external vendors, such as SEO and web development
agencies, to ensure optimal workflow and timely updates
- Uses data-driven insights to deliver strategic improvements
across web properties, including optimized customer experiences and
user journey definition to drive performance against KPIs
- Collaborates with cross-functional teams to ensure that web
initiatives are implemented to support
- Familiarity of GDPR requirements, Privacy policy compliance and
best practices in implementing and managing privacy
regulations
- Other duties as assignedQualificationsDeep CMS expertise,
preferably with Webflow
- Comfort with fundamental tools: Google Tag Manager, Google
Search Console, Google Analytics, behavioral data tools (CrazyEgg,
etc), Semrush, marketing automation (preferably Marketo)
- Deep domain expertise with hands-on experience with CMS, SEO,
UX design, web analytics, micro-experiences, and related web
ecosystem
- Strong background with a digital experience across all practice
areas including search, web, digital advertising, marketing;
extensive experience developing state-of-the-art website
experiences
- Working knowledge of user interface design practices for global
B2B companies
- 6+ years of Digital Strategy experience supporting web design
development, A/B testing, conversion optimization, website
accessibility and mobile technology
- Experience in marketing automation tools
(Pardot/Marketo/Eloqua) and SFDC
- Hands on experience with A/B testing platforms, GTM, Google
Analytics, Crazy Egg/Hot Jar, content tools and personalization
platforms
- Proven experience driving projects with cross-functional
colleagues using iterative development methodologies and A-B
testing best practices
- 8+ years of experience in web development and content
management or a combination of education and experience
- Technical skills: SEO, conversion optimization, testing, site
plans, website copywriting, analytics
- Strong project management skills, experience with tools like
JIRA and Monday.com
- Web developer, familiarity with Google Tag Manager, Webflow,
Google Search ConsoleEducation, Certification and Licenses:
- BA or BS degree in Marketing or Life Sciences or a related
field Additional InformationMedable, Inc provides equal employment
opportunities to all employees and applicants for employment and
prohibits discrimination and harassment of any type without regard
to race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws.U.S. employees and
contractors, and International workers with travel to the U.S. must
have a willingness and ability to provide proof of completed
COVID-19 vaccination prior to start date. All strongly held
beliefs, religious, medical, and other legally recognized
exemptions regarding vaccination status will be considered.
Keywords: Medable, Inc, Garland , Sr. Website Manager - Remote, Executive , Garland, Texas
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