Sr. Website Manager - Remote

Company: Medable, Inc
Location: Garland
Posted on: June 24, 2022

Job Description:

Company DescriptionMedable's mission is to get effective therapies to patients faster. We provide an end-to-end, cloud-based platform with a flexible suite of tools that allows patients, healthcare providers, clinical research organizations and pharmaceutical sponsors to work together as a team in clinical trials. Our solutions enable more efficient clinical research, more effective healthcare delivery, and more accurate precision and predictive medicine. Our target audiences are patients, providers, principal investigators, and innovators who work in healthcare and life sciences.Our vision is to accelerate the path to human discovery and medical cures. We are passionate about driving innovation and empowering consumers. We are proactive, collaborative, self-motivated learners, committed, bold and tenacious. We are dedicated to making this world a healthier place.Job Description

• Leads and serves as project manager for planning and implementing new website structure, user interface, technical documentation, content, lead capture and graphic elements
• Works cross-departmentally with designers, copywriters, internal and external development resources and SME cohorts to develop websites
• Monitors search results, Google analytics, onsite behaviors and and reorganizes content appropriately
• Drives our long-term Web strategy, maturing modern marketing approaches balancing data, technology, design, content and customer needs
• Collaborates on the development of innovative, segment-relevant omnichannel audience experiences and personalization strategies, customizing messages to multiple target customer segments and personas
• Designs analytically driven strategic plans to deliver audience-centric paths that increase quality web traffic, lengthen visitor engagement, improve visitor-to-lead conversion, and fully leverage our web technology stack
• Rigorously utilizes analytics to track and manage performance, inform decisions on website content, priorities and applies keen, real-time understanding of asset consumption and traffic patterns that drive actions to improve conversion and remedy shortfalls
• Employs outside-in perspective with regular user testing and voice of the customer research to inform design solutions and iterative optimization
• Manages external vendors, such as SEO and web development agencies, to ensure optimal workflow and timely updates
• Uses data-driven insights to deliver strategic improvements across web properties, including optimized customer experiences and user journey definition to drive performance against KPIs
• Collaborates with cross-functional teams to ensure that web initiatives are implemented to support
• Familiarity of GDPR requirements, Privacy policy compliance and best practices in implementing and managing privacy regulations
• Other duties as assignedQualificationsDeep CMS expertise, preferably with Webflow
  • Comfort with fundamental tools: Google Tag Manager, Google Search Console, Google Analytics, behavioral data tools (CrazyEgg, etc), Semrush, marketing automation (preferably Marketo)
  • Deep domain expertise with hands-on experience with CMS, SEO, UX design, web analytics, micro-experiences, and related web ecosystem
  • Strong background with a digital experience across all practice areas including search, web, digital advertising, marketing; extensive experience developing state-of-the-art website experiences
  • Working knowledge of user interface design practices for global B2B companies
  • 6+ years of Digital Strategy experience supporting web design development, A/B testing, conversion optimization, website accessibility and mobile technology
  • Experience in marketing automation tools (Pardot/Marketo/Eloqua) and SFDC
  • Hands on experience with A/B testing platforms, GTM, Google Analytics, Crazy Egg/Hot Jar, content tools and personalization platforms
  • Proven experience driving projects with cross-functional colleagues using iterative development methodologies and A-B testing best practices
  • 8+ years of experience in web development and content management or a combination of education and experience
  • Technical skills: SEO, conversion optimization, testing, site plans, website copywriting, analytics
  • Strong project management skills, experience with tools like JIRA and Monday.com
  • Web developer, familiarity with Google Tag Manager, Webflow, Google Search ConsoleEducation, Certification and Licenses:
    • BA or BS degree in Marketing or Life Sciences or a related field Additional InformationMedable, Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.U.S. employees and contractors, and International workers with travel to the U.S. must have a willingness and ability to provide proof of completed COVID-19 vaccination prior to start date. All strongly held beliefs, religious, medical, and other legally recognized exemptions regarding vaccination status will be considered.

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