Director of Marketing Automation
Company: Birdeye
Location: Garland
Posted on: August 1, 2022
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Job Description:
Why Birdeye?
15 years ago, Brands controlled customer experiences. But today,
customer experiences control Brands. Customers now choose
businesses based on shared experiences, not ads. Marketers now have
to create and promote great experiences, and they need a platform
that can do this at scale.
Birdeye is an all-in-one Experience Marketing platform for
multi-location businesses. More than 60,000 businesses of all sizes
use Birdeye every day to be found online and chosen through
listings, reviews and referrals; be connected with leads and
customers on the channels of their choice, and deliver the best
customer experience with survey, ticketing and insights
tools.Founded in 2012, Birdeye is headquartered in Palo Alto, and
led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is
backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry
Yang, Trinity Ventures and World Innovation Lab. The company has
been the highest-rated Experience Marketing platform over the last
5 years on G2.
To learn more, please visit: https://birdeye.com
What You'll Do:
Birdeye's Director of Marketing Automation will leverage their
experience as a digital marketer to design and implement marketing
automation workflows and campaigns to drive engagement,
conversions, and sales pipeline. The Director of Marketing
Automation will manage a team to build, execute and optimize email
marketing campaigns that drive engagement, nurture leads, and
create sales pipeline. This team will be responsible for building
email campaigns, maintaining a content calendar, and ongoing
reporting and optimization of the email marketing discipline at
Birdeye. They will also work closely with the Digital Marketing,
Content and Marketing Operations teams to build workflows, execute
lead nurture campaigns, manage email marketing and communications,
and partner with marketing operations to manage lead flows,
segmentation, and database cleanliness.
Responsibilities:
Requirements
Why You'll Join Us:
At Birdeye, we know that our success is tied to our customers'
success, so we are continually raising the bar for ourselves and
others around us to deliver meaningful results.We seek to innovate
and to be the #1 product in our category, which means we need to
drive results for our customers and to always deliver what we
commit.Our quality needs to be world-class and second to none, so
we are exceptionally hands-on to get work done. We roll up our
sleeves and DO.Working at Birdeye means being part of a tight-knit
family that helps you succeed and loves to celebrate with you! We
find strength in diversity and inclusion, so we strive to find
different points of view and expect everyone to represent their
authentic self at all times.
Benefits:
Keywords: Birdeye, Garland , Director of Marketing Automation, Executive , Garland, Texas
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