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Programmatic Strategist - Remote

Company: Brainlabs
Location: Garland
Posted on: November 22, 2021

Job Description:

Classification: Full-time

Team: Client Services

Reporting to: Group Account Director

Estimated Start: December 2021

Location: REMOTE - Anywhere, US or Canada

Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US employer. We are unable to sponsor any work authorizations for this role.

What's the role

We're looking for a Programmatic Strategist to join our client services team!

You will be the 'glue' to every successful project, with a hand in every step of the execution process. It is the Programmatic Strategist's responsibility to ensure execution is precisely aligned to the campaign plan, that all parties involved are continuously and accurately informed, and to contribute to the delivery of an exceptional client service experience.

Tell Me About The Company

Brainlabs is an experimentation-led agency famed for its world-class company culture. We seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:

  • to change the future of digital advertising
  • to build the best company to work for

    For more info, why not take a look at our and our , which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.

    What this job is:
    • Collaborative! You will work with both internal and external teams to achieve client goals
    • Interactive! This role involves constantly communicating with clients, bouncing ideas off team members, etc.

      What this job isn't:
      • Solitary. You will never be alone in this role!
      • Boring. We're growing quickly with more and more clients who need programmatic expertise, and that's where YOU come in!

        Give me a breakdown of what a Programmatic Strategist at Brainlabs does:

        Campaign Building and Client Responsibilities (80%):
        • Work closely with Sales Managers to develop a detailed understanding of client goals, KPIs and creative and media objectives and translating them into effective digital campaign strategies;
        • Manage day-to-day communications including daily follow-up both internally and with your clients;
        • Communicate elements of the brief and/or campaign plan to internal teams, and ensure comprehension of the objectives and underlying strategy;
        • Manage all pre- launch aspects of your assigned campaigns (technical configuration, remarketing configuration, conversion and engagement tracking implementation, creative trafficking, quality assurance) within relevant buying and campaign management systems (DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick Search);
        • Generate polished, client-ready deliverables with exceptional accuracy (e.g. performance reports, contracts, proposals, screenshots) using Microsoft PowerPoint, Word and Excel;
        • Analyze campaign performance and attribution reporting for all accounts, extracting insights from raw data collected (e.g. eCPA, eCPE, CTR) and provide client-friendly briefings throughout the campaign flight as a supplement to reporting;
        • With direction from the Sales Manager, provide tactical and strategic recommendations to enhance performance;
        • Lead communication between internal teams and convey technical issues and requirements in a clear and concise manner between teams and to clients;
        • Use and navigate our internal CRM system and internal ticketing/communications platforms;
        • Perform on-the-spot troubleshooting using all available resources to solve problems with high efficiency and a strong sense of urgency;
        • Maintain up-to-the-moment expertise in technical systems that are continuously evolving (DoubleClick Digital Marketing Platform);

          Leadership Responsibilities (20%):
          • Work proactively on streamlining processes, while encouraging collaboration between teams;
          • Develop strong client, partner and vendor relationships.

            What we really want:
            • Committed to excellence, entrepreneurial spirit and clear demonstration of pride in your work;
            • A quick and eager learner with an engaged, lean-forward approach to learning and doing;
            • Genuinely curious and passionate about the digital advertising environment;
            • Efficient multitasker with excellent organizational and time management skills;
            • Desire and aptitude to thrive in a fast paced environment;
            • Superior problem solver and creative thinker.

              What talents and experience would suit this role?
              • 2+ years of technical account management experience, working in a professional setting;
              • Bachelor's degree in technical, quantitative or business discipline or equivalent experience;
              • PMP training or other project management certification (an asset);
              • Hands-on experience with DoubleClick Digital Marketing Products (DoubleClick Bid Manager, DoubleClick Campaign Manager);
              • Familiarity or hands-on experience with Google AdWords, Google Analytics;
              • Experience with remarketing, trafficking and attribution;
              • Experience with programmatic and RTB ad purchasing concepts and systems;
              • Highly analytical and detail oriented;
              • A strong quantitative and technical acumen with expert-level proficiency in Microsoft Excel
              • A strong communicator both verbal and written [English]; French language skills are a plus

                How will I know I'm doing it right?

                Here, we evaluate every Brainlabbers' performance on how they live our four core values in addition to their work quality. As far as work quality for this role, you will be evaluated on client satisfaction, team leadership, and programmatic knowledge gained during your time here!

                What happens next

                We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

                Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. More specifically, our equal opportunities and diversity monitoring data indicates that we under-represent BIPOC ethnic groups, so we actively encourage applications from BIPOC candidates.

                Thank you for your interest in Brainlabs! We look forward to getting to know you!

                When you apply to work at Brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employee. All applications ask for your consent to allow us to process your personal data. However, you have the right to withdraw your information at any point by reaching out to careers.us@brainlabsdigital.com.

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Keywords: Brainlabs, Garland , Programmatic Strategist - Remote, Other , Garland, Texas

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