SEO Analyst
Company: Allied Stone, Inc.
Location: Garland
Posted on: February 17, 2021
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Job Description:
Allied Stone is the largest importer and fabricator of natural
stone countertops in Texas and Oklahoma. They are looking for a
Technical SEO Analyst to support our Marketing department. This
position is ideal for candidates with moderate experience in the
field who want an opportunity to define the SEO strategy for a
fast-growing company and have a large part in its growth. The ideal
candidate will analyze Technical SEO issues, effectively prioritize
insights and ideas, and confidently communicate strategic direction
to internal and external stakeholders.Essential Duties and
Responsibilities:* Maximize organic traffic growth, ensuring that
modern SEO techniques are properly and consistently implemented.*
Analyze and understand complex SEO issues or needs to produce
simple explanations and specific action plans that support our SEO
strategy.* Optimize all technical aspects of Allied Stone websites
for maximized indexing and keyword relevance.* Advise, collaborate
with, and synthesize feedback from internal teams to push for
technical SEO best practices.* Fulfillment of reporting and
interpreting data into meaningful analysis that can lead to
decisions by our SEO Account Strategists and client-side teams.*
Keep pace with SEO, search engine, and internet marketing industry
trends and developments and report changes (and subsequent strategy
updates) as needed.* Validate data integrity in Google Analytics
and other platforms* Fulfill client Monthly Dashboards & Quarterly
Reports* Fulfill one-off analysis and reporting to inform Strategy
and Editorial teams* Complete Technical SEO Audits* Setup and
configuration of WordPress plugins* Support Account Strategists
during reporting presentations by answering technical questions
from clients.* Promote and foster analytical skills for all team
members.Skills/Qualifications:* Bachelor's Degree preferred.* 3-5
years of prior Technical SEO Experience (In-House or Agency)
Required* Extensive experience (and proficiency) with Webmaster
Tools and Google Analytics* Proven ability to investigate issues
with Webmaster Tools, analyze changes in organic (and other)
traffic to deliver business insights and recommendations.*
Experienced with Google Tag Manager and Google Data Studio*
Advanced capability with Excel and Google Sheets.* Must be able to
develop robust spreadsheet-based tools.* Demonstrated ability to
create easy-to-understand and easy-to-replicate reports.*
Experience creating and maintaining project schedules using project
management systems.* Experience working with back-end SEO elements
such as .htaccess, robots.txt, metadata, and site speed
optimization to optimize website performance.* Experience in
quantifying marketing impact and SEO performance.* Strong
understanding of technical SEO (sitemaps, crawl budget,
canonicalization, Schema.org, etc.).* Proven ability to navigate
WordPress, troubleshoot issues, and fulfill technical SEO
resolutions within WordPress.* Excellent problem solving and
analytical skills with the ability to dig extensively into metrics
and analytics.* Effective (efficient and clear) cross-functional
communicator
Keywords: Allied Stone, Inc., Garland , SEO Analyst, Professions , Garland, Texas
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