SEO Analyst

Company: Allied Stone, Inc.
Location: Garland
Posted on: February 17, 2021

Job Description:

Allied Stone is the largest importer and fabricator of natural stone countertops in Texas and Oklahoma. They are looking for a Technical SEO Analyst to support our Marketing department. This position is ideal for candidates with moderate experience in the field who want an opportunity to define the SEO strategy for a fast-growing company and have a large part in its growth. The ideal candidate will analyze Technical SEO issues, effectively prioritize insights and ideas, and confidently communicate strategic direction to internal and external stakeholders.Essential Duties and Responsibilities:* Maximize organic traffic growth, ensuring that modern SEO techniques are properly and consistently implemented.* Analyze and understand complex SEO issues or needs to produce simple explanations and specific action plans that support our SEO strategy.* Optimize all technical aspects of Allied Stone websites for maximized indexing and keyword relevance.* Advise, collaborate with, and synthesize feedback from internal teams to push for technical SEO best practices.* Fulfillment of reporting and interpreting data into meaningful analysis that can lead to decisions by our SEO Account Strategists and client-side teams.* Keep pace with SEO, search engine, and internet marketing industry trends and developments and report changes (and subsequent strategy updates) as needed.* Validate data integrity in Google Analytics and other platforms* Fulfill client Monthly Dashboards & Quarterly Reports* Fulfill one-off analysis and reporting to inform Strategy and Editorial teams* Complete Technical SEO Audits* Setup and configuration of WordPress plugins* Support Account Strategists during reporting presentations by answering technical questions from clients.* Promote and foster analytical skills for all team members.Skills/Qualifications:* Bachelor's Degree preferred.* 3-5 years of prior Technical SEO Experience (In-House or Agency) Required* Extensive experience (and proficiency) with Webmaster Tools and Google Analytics* Proven ability to investigate issues with Webmaster Tools, analyze changes in organic (and other) traffic to deliver business insights and recommendations.* Experienced with Google Tag Manager and Google Data Studio* Advanced capability with Excel and Google Sheets.* Must be able to develop robust spreadsheet-based tools.* Demonstrated ability to create easy-to-understand and easy-to-replicate reports.* Experience creating and maintaining project schedules using project management systems.* Experience working with back-end SEO elements such as .htaccess, robots.txt, metadata, and site speed optimization to optimize website performance.* Experience in quantifying marketing impact and SEO performance.* Strong understanding of technical SEO (sitemaps, crawl budget, canonicalization, Schema.org, etc.).* Proven ability to navigate WordPress, troubleshoot issues, and fulfill technical SEO resolutions within WordPress.* Excellent problem solving and analytical skills with the ability to dig extensively into metrics and analytics.* Effective (efficient and clear) cross-functional communicator

Keywords: Allied Stone, Inc., Garland , SEO Analyst, Professions , Garland, Texas