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Customer Marketing Analyst (REMOTE)

Company: Cella
Location: Garland
Posted on: November 23, 2021

Job Description:

Our client is seeking a Customer Marketing Analyst to quickly build technical and content expertise while working across a variety of high-impact projects. In addition to direct responsibility for customer marketing analytics, this role is expected to contribute to our client's broader analytics team and company data culture by sharing learnings, partnering with others, and building new capabilities for transformational data driven decision-making.
The perfect candidate for this role will bring experience in brand marketing and a desire to make a significant impact on our client's business and core goals. This is fully remote, 4-6 month long contract, with potential to extend opportunity.
Customer Marketing Analyst Responsibilities Build and maintain a Customer Marketing reporting dashboard:
Coordinate with Senior Marketing leaders to identify and define key reporting metrics
Wrangle data from multiple sources including Salesforce, Marketo, Google Analytics, Heap, Oracle, and numerous other marketing technology platforms
Evolve lead lifecycle performance reporting capabilities to support Marketing team and broader organization by providing access and transparency to critical data
Deliver data and analyses to stakeholders across the Marketing department that lead to actionable insights to support and drive both strategic and tactical decision making
Use Google Analytics/Heap, Marketo, and Salesforce to measure and understand consumer behavior on site and how it correlates to pipeline activity, ranging from pathing and funnel analysis to opportunity influence; perform Identify pain points within the prospect experience and partner with channel teams to improve outcomes
Participate in the design, execution, and analysis of media and web (A/B/n and Multivariate) experiments with a specific focus on deriving actionable insights from experimental activities
Assist in prioritization and project management of cross-functional data needs and projects while proactively identifying additional areas in which analytics efforts can produce a strong value add to the business
Contribute to the client's team and company data culture through peer collaboration, training, coaching, and more

Customer Marketing Analyst Requirements
BA/BS with strong academic record, preferably in Economics, Mathematics, Statistics, or other quantitative discipline
3+ years of experience in analytical roles, preferably in a marketing analytics, strategy and/or optimization-focused role in a SAAS environment
Understanding of brand awareness survey design and analysis; experience with Qualtrics a plus
Expert in clickstream tracking, channel attribution, and funnel/pathing analysis; experience with tools like Google Analytics/Adobe Analytics/Heap/Mixpanel a plus
Proficiency querying and analyzing large datasets, including relational and non-relational datastores; Excel and SQL/PostgreSQL is a must, R/Python a plus
Understanding of statistical methods for experimentation (A/B/n, MVT, regression modeling); experience with tools like Optimizely/Google Optimize/VWO/Adobe Target/a plus
Demonstrated capability of designing, developing, and managing operational KPI dashboards; experience with tools like Tableau/PowerBI/Looker/Grafana a plus
Experience stitching digital campaign data from Google/Facebook/Twitter/etc to Salesforce or similar CRM system
Desire to make an impact on business decisions with data; possess a balance of strong quantitative and analytical skills with an interest in business and leadership
Appreciate the power of a data-driven environment and serve as a data evangelist to help grow and build a highly analytical culture within the client's Marketing team and the broader company
Resourceful and creative problem solver - proven ability to tackle complex challenges with limited resources
Entrepreneurial, ability to hit the ground running with limited structure and existing foundation
Excellent communication and team-building skills; ability to package, translate, and present data to a variety of audiences and stakeholders

Cella is an equal opportunity employer. All applicants will be considered for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status, or any other characteristic protected by federal, state, or local law.

Keywords: Cella, Garland , Customer Marketing Analyst (REMOTE), Professions , Garland, Texas

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