Campaign Specialist - Media Sales
Company: SPECTRUM
Location: Garland
Posted on: January 15, 2021
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Job Description:
JOB SUMMARYThe Campaign Specialist is a strategic partner
providing pre- and post-sale advanced advertising campaign support
for large, complex advanced advertising accounts. This position
plays a key role in translating customer advertising objectives
into data driven and effective ad schedules. This key team member
is integral in helping the sales team to maximize multiscreen
solutions for high priority advanced advertising clients. This
position will monitor the advanced advertising campaigns to ensure
the campaign elements are received and executed as intended. Ensure
accuracy and communicate with the ad operations and product
management about optimization, resolve any concerns around campaign
implementation, technology pacing and performance. Provide
post-campaign reporting and analysis to the sales department as
well as serve as a cross functional liaison; owning the
relationship between sales and the fulfillment, finance and
operations teams. MAJOR DUTIES AND RESPONSIBILITIESFor high
priority accounts partner with the local sales teams to pull
information from the Client Needs Analysis and work with Sales
Leadership to understand client marketing objectives to create
advanced recommendations as part of the larger overall multiscreen
campaign.Understand how consumers and agencies are using media
today and incorporate that usage into recommendations and targeting
strategies. Show solid understanding of product capabilities and be
able to maximize inventory usage to ensure proposal delivery.Manage
the campaign from start to finish and oversee campaign accuracy and
performance. This includes order accuracy, proper traffic
implementation, reporting delivery, pacing and that KPIs are
aligned with expectations.Regularly meet and gather feedback on the
client RFPs and schedules that were built to understand necessary
changes to improve future planning decisions and
recommendations.Crucial partner to Ad Operations, the Product team,
and Yield Management to institute optimization tactics and campaign
compliance as well as communicate changes, enhancements, and
progress to AE?s/Sales Leadership and clients where
necessary.Coordinate with Finance to ensure that priority account
deal terms are met to ensure appropriate billing (ie co-op
requirements, 1st party reporting etc.) for high priority
campaigns.Partner with Account Executives and Sales Leadership to
review and evaluate campaign effectiveness; driving account
strategy for retaining clients and positioning new business.Work
closely with Yield and Inventory to ensure that all inventory is
used effectively and priced appropriately to meet client needs and
expectations.Work cross functionally with Traffic/Operations team
to ensure correct fulfillment, tagging strategy has been
implemented and provide optimization strategy according
KPI?s.Perform other duties as assigned. REQUIRED QUALIFICATIONS3+
years of strong brand, product, integrated marketing and/or
advertising sales marketing experienceOutstanding verbal, written,
and interpersonal communications with overarching skill to
translate data, information, and research into powerful points of
view?ability to craft and tell a compelling storyStrong
communication skills and strong attention to detail, in a faced
paced sales environment Familiarity with and experience in digital
marketing; understanding of online campaign development, metrics,
and optimization strategiesAbility to decipher between client
needs, for example, ?branding? campaigns VS ?call to action? and
the difference between those schedulesFamiliarity with writing
rationales and/or agency POVs (?point of views?)A deep
understanding of reach and frequency when measuring campaignsAn
analytical mindset that identifies solutions based in dataKnowledge
of cable television, digital solutions, and advanced advertising
productsClear knowledge of media terms as well as media formulas &
calculations. Experience estimating ratingsPrevious experience
supporting a team of Sales, advertising, or marketing
professionalsExperience and strong knowledge of research databases,
tools and applications, including (but not limited to) Nielsen,
Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and
comScoreExperience using good logic in creating schedulesBachelor?s
degree or equivalent work experience EOECharter Communications is
an Equal Opportunity Employer - Minority/Female/Veteran/Disability
For more information on Spectrum?s benefits, please click here.
Keywords: SPECTRUM, Garland , Campaign Specialist - Media Sales, Sales , Garland, Texas
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